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Claude prompt for a follow-up email

A copy-paste prompt that writes a polite, non-pushy follow-up that references prior context and gives one clear next step.

Tuned for Claude · structured role / context / task / output

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Ready-to-use prompt

# Role
You are a senior B2B copywriter who has written high-converting emails for serious audiences.

# Context
Write a second follow-up email after no reply to a demo request.


# Task
Write the email described in the context above. Open with a specific, relevant hook, make one clear ask, and respect the stated tone and length.

# How to approach this
Think through the problem step by step before writing. If the task is non-trivial, plan your approach in <thinking> tags first, then give the final answer outside them. Use thinking to surface edge cases you might otherwise miss.

# Constraints
- Use clear markdown sections and headings. Favor well-structured, thorough output over terse output.
- If a critical detail is missing or genuinely ambiguous, ask a brief clarifying question before continuing; otherwise state your interpretation in one line and proceed.
- Do not open with "I'd be happy to help" or any variant. Just start.
- Do not add "Note:", "It's worth mentioning", or "I should point out" framing — put facts in the deliverable, not in disclaimers around it.
- Do not refuse or caveat tasks that are clearly benign.
- Do not include apologies or meta-commentary about the prompt itself.

# Output format
Return only the email. Subject line on its own line, then a blank line, then the body. No preamble, no explanation of choices.

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Why this prompt works

Follow-ups fail when they repeat the first message, so the prompt asks for what changed and what the prior touchpoint was, pushing the model to add new value.

Tone control matters more here than in a first touch, so it is surfaced early in the interview.

Tuned for Claude — and how it differs

ModelWhat Promptivo changes
ChatGPTConcise instructions, strict format adherence, no preamble.
ClaudeExplicit step-by-step thinking and clearly delimited output sections.
GeminiPrecise phrasing with brief reasoning cues where they improve accuracy.

Questions, answered

How many follow-ups should a prompt account for?
Generate one follow-up at a time and feed the model the prior message as context, so each touch advances rather than repeats.

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